With a background in neuroscience I have always found the interaction between the microglia and the neurones to be a fascinating area. Astrocytes are amongst the most important and well-studied glial cells and ongoing research reveals new functions and ever-more complex relationships with neurones.
A perfect name then for a strategic support and communications agency, given the increasing complexity and interconnectedness of the pharmaceutical and healthcare sectors. Just as astrocytes are much more than the superstructure supporting the neurones in the brain then so Astrocyte Consulting is much more than an extra resource or ideas generating agency. We always put the brand strategy first and devise plans and projects which will to help drive brand value.
We will not pull our punches – if we believe the strategy or tactics being deployed are not the best ones for your brand or portfolio in the current market dynamics then we will say so, and come up with better options!