Pre-launch strategic planning –
Astrocyte can help you assess your target product profile, putative positioning and future market dynamics to ensure all pre-launch planning is in tune with the brand’s needs, particularly those needs which will be in play at the time of launch. In our view early planning based on a predicted future launch market, rather than current dynamics, is pivotal to ensure clinical and commercial success.
Launch plan review and reality check
As your brand launch approaches there are many steps, processes and key communications which need to come together. Astrocyte can help to ensure all of these are covered or in-hand to maximise the success and impact of your new drug launch. This can be done as part of a full, pre-launch plan or on an ad hoc health check basis. Plus we will help you address any emergent gaps or oversights, not simply point them out!
In an age of 5th hurdle decision-making the addition of new brands into existing franchises and portfolios is more challenging than ever. The implications for differential positioning, segmentation and extant brand reputation, as well as hard won market access, must all be taken into consideration. We have experience of a number of 3rd or 4th in portfolio product introductions which needed highly considered and well-planned internal communications to ensure optimal impact for all brands.
Competitive positioning and brand differentiation
Positioning of your brand relative to the competition and, crucially, to newly emerging interventions and competing treatments is vital to drive early uptake and aid market access. It is also vital that this is based on genuine differentiating benefits and/or value added services. Astrocyte can help optimise communication and promotion of differentiating benefits. Furthermore we can advise on which key value drivers need to be supported in pre-launch development in order build a truly differentiated, optimally positioned brand, ready for access and launch.
To see how Astrocyte can help deliver any of the above to support you and your team get in touch by email email@example.com or call us on 07985 343417.