Internal communications training and sharing best practice
Astrocyte have a range of options for internal training meetings which can help your teams better manage internal and affiliate communications, stakeholder training and vendor management. Sharing best practice in the peri-launch period is often well managed but opportunities exist for much improved best practice sharing and key learning dissemination across the whole brand development pathway. We can review your current practice and suggest ways to improve and enhance this process.
Communications outreach and affiliate roadshows
No amount of sound and considered central or global team preparation will guarantee a successful brand launch without appropriate and perfectly-timed internal communication and pre-launch training. Such communication is increasingly managed through the digital channel, which certainly eases the process but makes the nature and content extremely important. Clarity and relevance are paramount at all stages of the lifecycle. Astrocyte can help to ensure message channels and content form a cohesive whole (digital and physical), so all internal stakeholders have everything they need, at the right time, in the right format to contribute to brand success.
Value communications programmes and rollout
Global value dossiers, health economic and outcomes data, costing models and key value drivers now form a massive and vital component of brand communications; internal and external. These complex and technical data will not always stand alone as compelling arguments or messages however, they must be clearly explained and contextualised, especially if the recipients are not experts in outcomes or hecon. Astrocyte have experience in distilling and disseminating the right value messages to disparate audiences and customers, with a wide range of insight and understanding; we can deploy this expertise to ensure your value communications is in tune with the needs and expectations of all stakeholders.
Skills workshops for scientific liaison teams
Medical or clinical scientific liaison (MSL) personnel are increasingly important teams in the contemporary Medical Affairs offering. Such staff are highly technically aware, experienced and able but have not always been exposed to the same inter-personal skills and communications training as other outward facing teams. Astrocyte can help you devise a programme or one-off workshops to upskill MSLs with, for example, objection handling or other relevant business communication tools.
To see how Astrocyte can help deliver any of the above to support you and your team get in touch by email firstname.lastname@example.org or call us on 07985 343417.